Video Marketing Automation

Video Marketing Automation, in fact any kind of automation is key for the brand new internet marketer. I remember when I very first started at building my online business, I started on a part-time basis because I had a full-time job. This is pretty standard for a lot of people trying to break into internet marketing and build a lucrative online business.

The reason I started to look for ways to automate any part of my business was because I made the wise move of hiring an Internet Marketing Coach. One day my coach told me “when you are starting out, automation is key.”

I took this to heart and started to look at the areas of internet marketing I was spending most time that could be automated. I discovered that there was some excellent market leading software that was to be used for video marketing automation.

Before I really get into video marketing automation, let’s just first make sure you understand exactly why automation is so important to the Internet Marketing newbie. You will probably be starting your online business in the evenings and weekends because you already have prior commitments. That means time is a valuable resource that you don’t have a lot of. So it would make total sense to do anything that could either save you time using video marketing automation (or any other automation) or, have some kind of productivity happening when you are unable to work on your online business.

With the time saved then you can focus on either other marketing strategies, or put time into your Internet Marketing training and education. Both of those activities are going to hugely benefit your new online business.

Specifically with video marketing there are some very time-consuming tasks. Things like adding friends to your channel, adding subscribers, commenting on other relevant videos, sending messages, sending bulletins and sharing your videos all take up a lot of precious time.

The good news is though that through a quick search on the internet you will be able to find some fantastic software that is specifically designed for video marketing automation. This means all of the tedious but necessary tasks I listed above can be done without you doing them!

This carries a lot of power for the internet marketing newbie specifically because of those extra tight time constraints. More advanced marketers will use these kinds of software’s too for the similar reasons

Personally when I first started out, even though I felt very frustrated when I was sitting at my desk at my 9-5, it was very comforting knowing that my online business was being productive through video marketing automation. Then when I got home I would either focus on some more direct marketing methods or spend time training and education myself on Internet Marketing in general.

Video marketing automation software can provide a consistent flow of targeted traffic to your website, which is exactly what every marketer wants.

When you look at the bigger picture though, do you remember where this golden nugget of wisdom came from?

It was my Internet Marketing coach who told me “when you are starting out, automation is key.” If you are deadly serious about leveraging the power of the internet to provide you with the kind of lifestyle that you dream about, nothing is more powerful than having a professional helping you every step of the way.

Why Marketers Don’t Understand Marketing Automation?

Today, marketing automation is a key part of any advanced organization’s demand generation, sales and marketing program. It’s helping marketers (particularly B2B) in refining their relations with clients. In this era of digital marketing, marketers need to put resources into online channels that empower them to have a direct conversation with the client, yet there’s openly room for improvement.

According to a survey, marketers are putting down their bets on websites, branding, search engine optimization and social media technologies; less on paid promotion or, more essentially, marketing automation.

Studies prove that just 13% of automation projects are productive. There are various reasons for this: unclear lead management methods, the absence of content-customer life-cycle alignment, friction from sales and advertising stakeholders, to name a few. At the same time, it must be asked, who is to blame when it fails? It`s not the software, it`s us. We marketers set ourselves up for failure by committing the following mistakes.

Lack of Content:

If your website is not creating a consistent stream of expert, indexable content all the time, then you will not be driving enough traffic to your site to develop your database of leads. And if you aren’t developing your database of leads, then Marketing Automation can’t help you. Automation is useful for nurturing the leads you make and push into the system. If you simply have a stagnant list that isn’t increasing, then your implementation process will probably fail.

Inability to Close Sales:

Marketing Automation can take your leads and nurture them until they are as prepared to purchase as they’ll ever be; however, it can’t close the deal. Despite everything, you still need a genuine person to have a real conversation – or, more probably, a few – to close the deal. Note that this is assuming you are a B2B business and you deal in high-dollar contracts.

Expecting Too Much of Your Marketing Staff:

Just because you’ll have the capacity to “automate” things, don’t have the unrealistic expectation that Marketing Automation will help you overcome the absence of staff problem. You have to devote a lot of time to make it work and without committed people on the team, it will affect your lead time with the system. Marketing Automation can be a voracious monster which will eat up content and prospects unless you have the internal resources to keep it working successfully on your behalf.

Lack of Calls to Action:

Even if you have plenty of good content on your site, you should also be driving your website visitors to take action, things like downloading marketing materials, signing up for the newsletter, or finishing a “contact us” form. If you’re still unable to turn your visitors into leads, you are again falling short on your end and not giving automation software an opportunity to do its thing.

Remember, Marketing Automation software is a tool. In order to get the best results, you must set the right objectives, select the platforms which are best for your business, stay concentrated on your buyer’s needs and create content that is valuable for your audience.

Marketing Automation – The Key to Lead and Demand Generation

Marketing Automation refers to the various software platforms which allow organizations to automate the repetitive marketing tasks. This results in increased demand and lead generation. Understanding the interests of the buyers and responding to it as if on a cue is impossible to do via a manual process. Automation ensures that the marketers target prospects with appropriate content when the time is ripe for the picking. This software platform customizes messages and automates the market communication timing.

Nowadays there are various tools available to the buyers which help them to make the right purchase decisions. Therefore, the organizations need to change their marketing stance and guide the prospects through automation software. This software prods the buyers to consider and then select specific products and services. This is done simply through proper timing of the right messages. On that precise information is given which the targeted customer needs to make the required decision.

Demand Generation:

Marketing Automation is the key demand generation, there is no question about this fact. In today’s highly competitive marketing scenario creation, nurturing, and the management of the buyer interest in specific product and services requires a change of strategy. Simply pushing messages under their nose is bound to fall flat and prove ineffective. An understanding of the needs of the prospects to facilitate the buying process is crucial. This is demand generation and it is successfully achieved through the use of Marketing automation software.

Demand generation is all about the gauging of the buyer’s area of interest, as well as the level and stage of that interest. A study of the online behavior of the buyers helps the software to pinpoint the time when pushing sales is going to provide the best results. For the demand generation to give the intended results through the automation process, focus on the quality of data is crucial. It needs to be kept current and precise.

Lead Generation:

Social automation software is the key to lead generation just as they are crucial for demand generation. With the help of this software it is possible to shorten up the time required between the generation of the lead and lead closure. This happens because this automated system takes into account every digital activity performed by the prospect before it is considered to be a sales worthy lead.

Lead generation is quite a complicated process which involves target account setting up, target segments, title cloud and multi-channel marketing set ups. Also, there is prospect identifying process, qualified lead establishment, sales qualifying, sales nurturing and the sales feedback. And this whole elaborate process is automated through marketing automation. This makes everything simpler for sales and marketing departments of various organizations.

Automation software helps in lead generation which can then be passed onto the sales team. Also, it is possible to cultivate leads using this process that are not even near sales closing. There are myriad benefits of using the automated system since when maintained and used in the right manner it enhances the conversion rates.