Marketing Automation: Don’t Be Left Behind

Have you come back from summer and feel like you are scrambling to catch-up? You probably either enjoyed the time off and fell behind, or everyone else came back and triggers are being pulled like an Expendables movie. There is an another kind of scrambling going on with companies, and that is for marketing automation. Haven’t heard of it? Heard of it and don’t know what it is? Well, marketing automation is becoming the buzzword these days for any company looking to crush their competition digitally. The concept isn’t exactly new though. It has been around since the 80’s, but only recently has been picking up pace. Today, it is one of the most powerful tools to:

  1. Attract prospects
  2. Turn them into leads
  3. Nurture them into customers
  4. Continue to sell to those customers consistently.

After all, what could be better than having all of this happen automatically?

So what is it that makes this automation in marketing so popular with each passing day? Let’s find out.

What Exactly is Marketing Automation?

As mentioned earlier, in some form, it has been on the marketing scene since the 80’s. It was primitive back then and couldn’t do a lot, but the whole point of it was to try and automate marketing processes to help drive business.

Today however, automation platforms for marketing provide the creation, management and reporting of all of your digital assets in one place. It also allows these digital assets to continually communicate with each other to give you real time data on what is working and what isn’t.

For instance: You start reading an article just like this one that is posted on a blog, or social media. You then:

  1. Hit a call-to-action(just like what you will see at the bottom of this article)
  2. It takes you to a beautiful landing page
  3. You fill out a form to download a free fantastic eBook
  4. You receive your fantastic eBook
  5. A few days later you get an email that gives you even more educational information that you wanted.
  6. Pow! You become a contact.

Each and every one of these steps is made possible by marketing automation. You build it once and it keeps generating more and more leads and it all happens in real time.

Marketing Automation Available For Everyone!

Gone are the days when use of marketing automation systems was limited to only the most successful and financially secure businesses. Those systems required heavy investments and were developed in-house.

Today, thanks to the increasing number of marketing automation platforms, it has been put within reach of small and large businesses alike. These marketing automation solutions can be used by both B2B and B2C companies. Great platforms either have their own CRM or seamlessly integrate into pre-existing CRM systems to maximize marketing and sales potential! Amazing, isn’t it?

Benefits of Marketing Automation

There are a number of reasons why marketing automation is growing so popular among the marketing and sales teams of companies. Here are a few of the obvious reasons:

It saves time – You can schedule multiple campaigns well ahead of time and have them released as per your preset settings. This saves time by building once and letting it run. Not to mention that all you have to do for a new campaign is duplicate an old one and change the content.

It’s more efficient – Why get tangled up in traditional, manual processes when you can automate day to day tasks? You can reduce the time and effort required to get your marketing efforts running at optimal levels.

It can be integrated into CRM – This can help you keep all your leads on the radar, without having to worry about them disappearing due to a few unsuccessful contact attempts. It also finally gets sales and marketing teams together as all of the data is shared and in the system.

It provides valuable insight – Using marketing automation allows you to collect valuable insight to optimize your marketing campaigns and communication, and make necessary adjustments along the way.

It offers multi-channel management – It’s not easy to manage relationships with customers across numerous channels manually. Thanks to marketing automation, you can nurture leads and existing customers as if they were on a 1:1 relationship seamlessly and automatically.

It saves money, lots of money – Most of these systems are so easy to use, that once the marketing department understands it, generating new campaigns become very easy. Also, due to the efficiency of the systems, you can cut a bad campaign off quickly, make adjustments, and get it rolling profitably faster than ever. In this situation, time really is money.

The leaders that are in the know, understand that marketing automation will supercharge their organizations. If you don’t have a marketing automation platform, get one. If you’d like to understand it better, feel free to download our comprehensive Marketing automation guide. The faster you read it, the faster you’ll stop scrambling and start automating.

Linking People, Ideas And Technology With Marketing Automation Solutions

Today’s marketers are using Marketing automation solutions to match buyer’s requirements, launch new activities and to direct the sales team to focus on leads and increase the ROI. The internet has changed the way buyers think. They dig out information on their own and decide when they are ready to. It is time for the shrewd marketers to join the bandwagon of inbound marketing and marketing automation solutions.

Why does my company need Marketing Automation Solutions?

There is too much data out there and managing it is getting challenging by the day. Information is power and tons of data is being exchanged daily. The marketing dept, the sales team, the customer service, everyone is using this information. But is it being used effectively?

Automation is filling the critical void faced by companies wherein there are separate tools being used for CRM, sales and marketing. With an automated platform these three can be integrated and the result will be a combined system that offers email marketing, web analytics, social media campaigns and content management.

Adopting effective Technology Marketing Solutions

Businesses are still scrambling to get their processes right. They lack in organization and planning. This is where Marketing Automation Solutions come handy and help business enterprises to streamline their marketing and sales function. Creativity and Innovation go hand in hand and help achieve maximum sales leads. Thus it provide a stable platform for the continuous changing marketing scenario especially for the B2B and B2C companies.

Every aspect of the business world has been digitized. E-commerce is being used for business expansion through various marketing tools like email marketing. This form of marketing is relatively cheaper and combined with automation; it can help enterprises to draft emails effectively.

Marketing automation solutions facilitate effective communication between the marketing and sales teams. Social Media Campaign, a part of an automated solution, is an equally powerful tool to acquire sales leads. This in turn will create a better ROI and a competitive edge for the companies.

How will the New Year be for Marketing Automation Solutions?

The marketing automation solution platform is going to gain immense popularity especially for the SME market.

It is expected that there will be a rise in the quality and number of features in the major marketing automation platforms in the coming year. The more the market gets competitive, the more the functionality will be sophisticated.


Thus an effective marketing solutions process can turn quality leads into sales. With an automated system, sales team can come up with better campaigning strategies and based on real data, the companies can gain greater control. Marketing automation solutions allow marketing to automate the most difficult part at the front end of the sales funnel so that qualified leads only make it to the top. These tools provide relevant marketing history to the sales teams so when they get in touch with the customer they are well prepared. And chances of a well prepared sales strategy grabbing the customer’s attention are certainly high!

Marketing Automation – How Could It Help YOU?

A new exciting term being spread all over the place these days is this thing called, “marketing automation.” So what is it and how could it help your organization?

Firstly, according to the experts at Wikipedia:

Marketing automation is software technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.

Secondly, according to Coach Manny:

Marketing automation is tools and systems that can drive your business to the next level in sales and marketing. It also helps you stay connected, and follow up and build your business both online and offline. Helping you stop missing the targets that you know you should be hitting. Increase sales!

For you as a business owner, marketing automation can drive you way ahead of the competition and make you a major player in your business field. Increase sales.

Today, I just want to introduce 3 areas that marketing automation can help you with. Remember, this is just the tip of the iceberg when it comes to what real marketing automation can do for you and your organization.

1. Automate the follow up process – stop your loss of potential clients.

How do you stay connected with more people and how do you move the right people forward in the marketing process?

I don’t care how good you think your memory is, you cannot remember everything and if you miss something with a prospect, it could be the one thing that costs you a client worth thousands of dollars.

Marketing automation helps you to set up campaigns that are followed automatically once you make a personal or online connection. It can do the majority of the work for you; notifying you only when you need to physically get involved. When you have to make that call or stop by and visit.

2. Saving you dollars on adding staff.

We all know the cost and headache of first finding the right players and then paying them what they are worth. For most of you, your highest cost is employees.

However, when you look at automation, do you look at where it can save you hiring that person?

For pennies on the dollar of the cost of a person, marketing automation can perform so many of the routine follow up and connection pieces that make your sales and marketing process much more effective; that generates business.

3. Reduce “misses” to almost zero

Yes, computers do still make mistakes, but they are usually caused by the person behind the keyboard.

Once you set up and test a process, the computer does it every time, all the time, just as you ask it to. This is one of the great powers of marketing automation. Define the follow up process, by whatever categories and groupings you want, and the system will automatically do it every single time for you. Again, only informing you when you need to get involved.

I have been working with business owners in small organizations effectively for the past 10 years. Yet, with these new automation tools, I can help my clients even further by taking their sales/marketing process to new levels of results.

You know how I always talk about walking the walk, well I am walking the walk. I have implemented marketing automation in my own business and it has created results that will help my business to grow way beyond expectations.