Streamline Your Sales by Switching To a Marketing Automation Solution

A manual process is time-consuming and has a high rate of errors whereas an automated system enables one to get rid of redundant data and focus on quality data, leads as in this case.

With a marketing automation solution marketers can manage all the complex and time-consuming tasks of lead management, lead scoring, lead nurturing and CRM integration. Thus marketing automation is the optimization of the complete marketing process right from campaign planning to lead winning.

What does marketing automation software do?

  • Marketing automation software studies a prospective buyer’s digital body language and can assess their level in the buying process and zero in on their area of interest.
  • The automation software also assists in scoring leads by carefully categorizing the readings and letting a marketing person know if the buyer is ready to talk with him or whether his Digital Body Language shows his disinterest in the product.
  • Delivery the right content

The content to be delivered needs to be highly personalized and the buyer has to feel important. Furthermore, this data needs to be cleansed and standardized periodically. Delivery the right message at the right time can be done through marketing automation. With automation, workflow is streamlined and time saved.

  • Campaigning

Marketing automation software allows aligning the campaigns with the sales teams in an efficient way. The software targets, builds, executes and measures the success of the campaign, the issues therein and converts good leads into qualified ones. The software further helps to customize email messages and campaigns that match the customer needs.

  • Creating promo offers

The software helps create discounts and promo offers based on the buyer data and interest. This is a smart way to manage your leads.

Post sale – The automation software organizes post-purchase actions like helping you develop better customer relationships and follow-up.

  • Automating the billing process – The software’s billing automation features manages your billing and collections processes. In addition it automates multiple accounting tasks that otherwise eat up a lot of time
  • Inventory tracking – Automation software tracks your inventory and sends alerts if the product is out of stock. It also sends delivery details directly to the person eliminating any error.

Thus the best part of marketing automation software is that organizations can use it in different ways to meet their specific needs. They also use marketing automation tools for creating, executing, managing and measuring online marketing programs.

An automation software ensures that marketing and sales can work together to ensure the right follow-up of each potential customer. Automated workflows analyze and deliver automated responses based on the customer’s area of interest. The moment the marketer knows that the customer is showing interest, the software further helps him in narrowing this customer and organizing the next step of lead nurturing. This automatically turns into lead scoring and finally lead winning.

The above shows that a automation software helps marketers to focus on managing demand rather than following – up. It measures operationally efficiency and drives revenue. It manages email campaigns through friendly GUI. Scoring and nurturing leads through automation software can ultimately convert your sales into the desired ROI.

Conclusion

Thus marketing automation tools have become one of the most sought after systems for marketing professionals. Automation helps companies turn leads into customers and grow sales from qualified leads.

5 Marketing Automation Techniques That Convert Leads Into Worshipping You

You may invest a lot of money to build your website and attract visitors.

But what if you keep spending money on SEO, online advertising and other types of marketing with no customers to show for it?

Or less customers and sales than you hoped for or planned?

The results could force you to borrow money…

or lay off workers…

or lose your business. Now that would be bad.

But what if there is a way to prevent that from happening?

What if this new way could help you achieve your goals faster and easier?

You see, all the money you invest in SEO and other traffic building tactics will show little or no return if you do not convert leads into customers.

Sales conversion is where you make money. As your sales conversion rate goes up, your cost per customer goes down. And your profit increases at a higher rate.

What a Marketing Automation System Can Do for You
A marketing automation system can help you convert leads fast. So you can earn a return on your investment sooner. Plus, it can help you get customers to buy more from you, more frequently.

An automation system involves server-based software that automates processes for each contact. It does this by information about and behavior by the contact. This system is more than just autoresponders. It integrates a customer relationship management, rules and other intelligent functions to help you boost sales conversion.

Here are five marketing automation techniques to help you convert leads into customers.

Marketing Automation Technique #1: Lead Scoring
Lead Scoring enables you to rank your contacts in response to the actions they take after they opt in. Lead scoring helps you know who your qualified leads are. So you can funnel them into the right sales conversion sequence.

Marketing Automation Technique #2: Tagging
Tagging is a way of segmenting your leads. So you can convert leads into sales.

An automation system can tag your leads by the advertising source, type of contact, and other demographic and psychographic data. You can also tag them by the email links they click on, or when they navigate a certain page of your website. Then your marketing automation system can put them into a custom sequence of messages that fits the tag. So the follow-up message can be more personalized to their needs and wants.

Marketing Automation Technique #3: SMS Texting
SMS texting is a faster and more reliable method of sending a message than email or print. About 90% of people read their text messages within 3 minutes of receiving them. And texting has 6 to 8 times engagement compared with email. So not only do you get your message read faster, but your contact is also more engaged. How awesome is that?

Marketing Automation Technique #4: Split Testing
Split testing is a method that many direct marketers use to maximize results. An automation system can allow you to split test two or more sales letters or emails. So you can find out what message works best in sales conversion.

Marketing Automation Technique #5: Shopping Cart Abandonment Follow-up
The sad fact is many folks – as much as 67% or more – abandon their shopping carts. Yet if you follow-up, you can still close the sale. A marketing automation system can help you to follow-up on these HOT LEADS who abandon the shopping cart and convert leads into customers. So you can increase sales conversion rate.

In fact, abandoned shopping carts that trigger email response recaptures 29% of abandoned sales. Think about how much more money you could make if you could get those folks back to buy from you.

Where to Start
If you have a marketing automation system, start to execute the five techniques above and watch your sales increase.

If you do not have an automation system, then think strongly about getting one. You’ll be able to use one or more of the techniques above to boost your sales conversion. The good news is that its affordable for many small businesses.

Marketing Automation Today

The world of marketing is complex enough; add to it the intricacies of its activities and the tremendous amount of data involved, the whole thing is simply astounding. With the advent of advance automation technology, the monotonous tasks are greatly reduced with the help of intelligent software. Marketing Automation endeavours to greatly improve productivity and efficiency. First and foremost it automatically handles the tedious tasks that normally drain marketing personnel. Marketing covers a wide range of components that it seems just humanly impossible to maintain a high level of efficiency over a long period of time. Marketing Automation is designed to address the issue of flagging competence; and aims only to improve the effectiveness of every activity to ensure the sustainability of a healthy business organization.

For an organization to envision growth and stability, it has to invest in marketing its products or services. They implement these by aggressively coming up with ideas of different marketing strategies and marketing campaigns. The result is a scary combination of huge amount of data and terrifying tasks. It is where marketing automation comes in. Marketing automation will sort out the necessary data for detailed assimilation. Then it will make an elaborate profile on the potential clients and initially categorizing them by priority.

Marketing Automation is also heavily used in launching marketing campaigns through the web. It is such a very powerful tool in using the internet media as launching pad of these marketing activities. It is widely used to bring about adequate consciousness regarding the products or services of a particular company. These are implemented by making use of the email technology or taking advantage of the popularity of the social media. There are softwares that are designed to automatically send a valuable advertisement through an email and some even invade social media sites for a greater marketing access for the users. This scheme for sure increases the market range of these products or services.

Marketing automation will be of great use if you intend to increase your sales revenues. The ease to which you will achieve your goals will dramatically influence the growth of your organization. Marketing is such a competitive field; the most astute wins. With the use of this automation, you can amplify your marketing strategies which will apparently result an astonishing success.

Marketing automation is also capable of deriving a detailed analysis on the trend and tendencies of the potential and current clients. They can formulate a practical idea based on the given information and therefore craft an effective marketing plan. This is such a great help for the marketing personnel. Thorough information is a very potent tool in the field and will determine the success of the sales team.

There are so many softwares now that amplify the principles of marketing automation. Some of it are considerably expensive. You have to be able to identify your specific needs before you consider subscribing to any of these softwares. Migrating to an automation system is not an easy task by itself. Make sure to choose which ones will address your requirements and could easily integrate their automation structure to your current.